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Proveedor de Solución para WhatsApp Business – 360dialog

Proveedor de Solución para WhatsApp Business


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360dialog es un Proveedor de solución para WhatsApp Business (BSP). ¿Pero qué exactamente significa eso y qué las marcas pueden esperar de la WhatsApp Business API hoy y en el futuro?

El director ejecutivo, Gerrit Rode, presentó en el articulo (DE) WhatsApp Business API is 6 months ol: An interim balance sobre mobilbranche.de sus primeros insights acerca de las posibilidades de la aplicación y el entusiasmo por WhatsApp en Europa.

WhatsApp Business API

WhatsApp Business API ofrece una gran variedad de mejoras relevantes y posibilidades asociadas para establecer una comunicación personalizada.

Es importante comprender el papel de los proveedores de soluciones para WhatsApp Business. Los proveedores de soluciones posibilitan una instalación de la WhatsApp Business API supervisada y con recursos eficientes que, de lo contrario, tendrían que ser hospedados en sus próprias infraestructuras.

El proveedor de solución para WhatsApp Business actúa como una clase de “API hub”, posibilitando que las marcas empiecen a usar la WhatsApp Business API muy rápido, ya que los requerimientos de infraestructura están totalmente bajo responsabilidad de los proveedores de soluciones.

Perfil de negocios

Con la WhatsApp Business API, las compañías se presentan con perfiles de empresa, así que el usuario final tiene contacto directo con la marca a cualquier momento directamente por el chat. Hay dos tipos de Perfiles: la cuenta Business y la cuenta Busines Oficial (OBA). Abajo puedes ver la diferencia, en Número de teléfono frente a Nombre de pantalla y también la insignia verde de verificación, que es una marca de las cuentas “oficiales”.

WhatsApp Official Business Account (OBA)

Gratis vs Cobrable

Hay dos formatos para mensajes que pueden ser enviados por WhatsApp Business API. Textos gratuitos y mensajes de multimedia que pueden ser enviados en un período de 24 horas después que el usuario envía un mensaje para la empresa para iniciar la conversación. Estos mensajes son gratis.

Mensajes patrón (módulos textuales predefinidos) deben ser usados cuando la llamada “sesión” ha expirado (después de las 24 horas). Los próximos módulos tienen que ser liberados por un proceso de intercambio en WhatsApp y son cobrables. Los precios varían según el país y pueden ser requeridos a nosotros.

Template Messages

Si está interesado en obtener más información sobre WhatsApp Business API e identificar casos de uso en el área de servicio, CRM y comunicaciones de ventas, no dude en ponerse en contacto con nuestro equipo de expertos.