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Provedor de Soluções de WhatsApp Business – 360dialog

Provedor de Soluções de WhatsApp Business


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360dialog é um Provedor de Soluções de WhatsApp Business (BSP). Mas o que isso significa exatamente? O que esperar do WhatsApp Business API hoje e no futuro? 

O CEO Gerrit Rode no artigo WhatsApp Business API is 6 months old: An interim balance (DE) em mobilbranche.de, deu os primeiros ´insights´ das grandes possibilidades desse app e o entusiasmo pelo  WhatsApp na Europa.

WhatsApp Business API

O WhatsApp Business API oferece uma gama de relevantes melhorias e possibilidades para estabelecer uma comunicação personalizada.

É importante entender o papel do Provedor de Soluções do WhatsApp Business, como por exemplo o 360dialog. Os provedores de soluções provêm uma  configuração supervisionada e eficiente de recursos do WhatsApp Business API, que de outra forma teria que ser hospedada em sua própria infraestrutura.

O provedor de soluções Whatsapp Business age como uma espécie de hub de API, permitindo que as empresas comecem a usar a API Whatsapp Business muito rapidamente, já que os requisitos de infraestrutura são completamente cobertos pelo provedor de soluções.

Perfil Comercial

Através da API Whatsapp Business, as empresas se apresentam com perfis de negócios, para que o usuário final tenha contato direto com a marca a qualquer momento diretamente do chat. Existem dois tipos de Perfis. A Conta Comercial e a Conta Comercial Oficial (OBA). Abaixo você pode ver a diferença, no Número de telefone  versus Nome de Exibição , bem como o ´checkmark´verde, que é referente a contas “oficiais”.

WhatsApp Official Business Account (OBA)

Gratuito versus Pago

Existem dois formatos para mensagens que podem ser enviadas através da API do Whatsapp Business. Mensagens de texto e multimídia podem ser enviadas gratuitamente dentro de uma janela de 24 horas após o usuário enviar uma mensagem para a empresa  iniciando a conversa. Estas mensagens são gratuitas.

As mensagens modelo (módulos de texto predefinidos) devem ser usadas assim que a chamada “sessão” (após 24 horas) tiver expirado. Estes módulos de texto tem que ser liberados por um processo de compartilhamento com o  Whatsapp e são pagos. Os preços variam de país para país e podem ser solicitados diretamente conosco.

Template Messages

Se você estiver interessado em saber mais sobre a API do Whatsapp Business e identificar Usecases na sua área de serviço, CRM & comunicações de vendas, sinta-se à vontade para entrar em contato com nossa equipe de especialistas.