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360dialog | Offizieller WhatsApp Business Solution Provider

Offizieller WhatsApp Business Solution Provider


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360dialog ist ein offizieller WhatsApp Business Solution Provider. Aber was bedeutet das genau und was können Marken von der WhatsApp Business API heute und in Zukunft erwarten?

Geschäftsführer Gerrit Rode hat im Rahmen des Artikels “WhatsApp Business API wird 6 Monate alt: eine Zwischenbilanz.” auf mobilbranche.de bereits erste Einblicke in die Anwendungsmöglichkeiten und die Begeisterung für WhatsApp in Europa gegeben.

WhatsApp Business API

Die WhatsApp Business API bietet eine ganze Reihe relevanter Erweiterungen und damit verbunden auch Möglichkeiten eine personalisierte Kommunikation zu etablieren. Wichtig ist zu verstehen, welche Rolle der WhatsApp Business Solution Provider hat. 360dialog ermöglicht ein betreutes und ressourcen-effizientes Setup der WhatsApp Business API, die grundsätzlich in der eigenen Infrastruktur gehostet werden muss.

Die WhatsApp Solution Provider agieren hier wie eine Art API Hub und können Marken und Unternehmen einen sehr schnellen Einstieg auf der WhatsApp API ermöglichen, da die infrastrukturellen Anforderungen komplett vom Solution Provider übernommen werden.

UnternehmensProfil

Über die Business API haben Marken einen sogenannten offiziellen Unternehmens-Account, mit dem der Endnutzer jederzeit in direkten Austausch mit der Marke gehen kann. Dabei gibt es zwei Arten von Profilen. Der Business Account und der offizielle Business Account (OBA). Unten zu sehen, der Unterschied in Telefonnummer versus Displayname, sowie das grüne Häkchen-Badge, das  “offiziellen” Accounts vorbehalten ist.

WhatsApp Official Business Account (OBA)

Gratuito versus Pago

Es gibt zwei vorgegebene Formate für Nachrichten, die über die WhatsApp Business API versendet werden können. Freitext- & Multimedia-Nachrichten können innerhalb eines 24 Stunden Zeitfensters, nachdem der Nutzer eine Nachricht geschickt hat, versendet werden. Diese Nachrichten sind kostenlos. Sogenannte Template-Nachrichten müssen verwendet werden, sobald die “Session” (nach Ablauf der 24 Stunden) abgelaufen ist. Diese Nachrichten müssen durch einen Freigabe Prozess bei WhatsApp und sind kostenpflichtig. Die Preise variieren je nach Land und können bei uns angefragt werden.

Template Messages

Wenn Sie Interesse haben mehr über die Möglichkeiten mit der WhatsApp Business API zu erfahren und UseCases in den Bereich Service-, CRM- & Sales-Kommunikation zu identifizieren, dann kommen Sie sehr gerne jederzeit auf unser Experten-Team zu.